The Ask:
Alashan Cashmere is a Rhode Island based company that produced a wide range of fine cashmere goods. Whilst working on other fashion based projects, I offered help in improving the companies Pinterest.
My Role: Fashion Design Intern and Social Media Assistant
The Strategy:
Alashan's Pinterest had gone untouched for a short period of time. I started by removing old products from the site and adding all new products in on a schedule to keep consistent engagement.
The Results:
Impressions grew 182%
Engagements grew 188%
Outbound Clicks grew 500%