The Ask: The cannabis industry is estimated at 5.5 billion U.S. dollars. This is all while millions are incarcerated for nonviolent marijuana based offenses. For this class project, we were asked to create a cannabis product and affiliate it with an organization that works in marijuana related prison reform.
My Role: Product Development, Research, Cause Marketing
Strategy:
Our product is a pillow spray, designed to alleviate daily stress with essential oils and CBD. The target market of modern 24-35 year old women deserve a luxurious yet affordable way to end their day.
My team decided that Social Media and Out of Home ads would be the most efficient way to reach our audience.
We also will donate 10% of our proceeds to the Marijuana Policy Project. This non-profit works to legalize cannabis on a federal level
