The Ask: Gen Z is always in the know with new technology. As they start college
Meta and the American Advertising Federation joined to ask, how can we make the Meta Quest 2 an essential part of college tech?
My role: Lead Copywriter, Concept Developer, Editor, and Research Assistant
Creative Strategy:
Using the Diffusion of Innovation Theory, my team targeted early adopters.
Our concepts were heavily researched based. After hosting multiple focus groups and gathering survey results, our tagline was born
Your Journey
Your Vision
Your Moment
To expand our reach and show that the Meta Quest 2 was not only for gamers, each ad was different. The last line was changed to highlight how versatile the headset is.
Social Media Ad Concept:
Social Media Ad Execution:
Writing Samples
